Paid Search Specialist

Paid Search Specialist

AKA NYC is an award-winning, fully integrated advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. With a focus on creativity, innovation, and consumer experiences, we have a proven record of delivering cross-platform campaigns that get results for new brands and iconic institutions alike. Our clients include Harry Potter and the Cursed Child, The Metropolitan Museum of Art, &Juliet, New York Botanical Garden, YMCAs of Greater New York, and many others. 

AKA NYC is seeking a highly analytical and detail-oriented Paid Search Specialist to join our growing PPC team. As Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Reporting to the Head of Paid Media, the Paid Search Specialist is a full-time exempt role that is based in New York City. 

WHAT YOU’LL DO:

• Plan, execute, and optimize paid search campaigns across various platforms (Google Ads, Bing Ads, etc).
• Conduct keyword research to identify new opportunities and optimize existing keyword portfolios
• Develop and implement bidding strategies to achieve performance goals
• Conduct A/B testing of ad variations to improve click-through rates and conversation rates
• Monitor and analyze campaign performance data to identify trends, insights, and areas for improvement
• Monitor and administer web analytic dashboards, reports and key reporting tools, and highlight key areas of importance in accordance with client goals
• Monitor and evaluate search results and search performance across the major search channels
• Generate weekly and monthly client reporting for all major metrics, goal tracking, revenue tracking, and other paid search initiatives
• Manage and allocate budgets effectively to maximize ROI and achieve business objectives
• Forecast and track budget expenditures, ensuring campaigns stay within allocated financial limits
• Keep pace with search engine and PPC industry trends and developments
• Communicate with team and manage on project development, timelines, and results
• Work closely with colleagues to meet and deliver client goals 

WHO WE'RE LOOKING FOR:

• 3-5 years of experience in the digital media industry managing paid social and distribution
• Experience in managing Google Grants is a must
• AdWords / Bing certification required
• Experience in Search Engine Marketing (SEM) and Paid Search (PPC)
• Proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Outstanding ability to identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Excellent analytical, organizational, project management, and time management skills 

WHAT WE OFFER:

• A competitive salary between $65,000 - $75,000, commensurate with experience
• A generous PTO policy
• 1/2 day Summer Fridays 
• 100% employer-paid healthcare for employees
• 100% employer-paid dental care for employees
• Flexible working hours
• Hybrid position: minimum three days per week in office
• WFA for set weeks during the year
• Training and Development fund per employee
• Paid parental leave to a maximum of 12 paid weeks
• Student loan repayment assistance (or tuition assistance) with years of service
• Paid sabbatical with years of service
• Pet-friendly office

A Note on Diversity and Inclusion

At AKA we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. We’re passionate about creating an inclusive workplace that promotes and values diversity. We believe a diverse team makes us smarter, more creative and helps us better understand the needs of the audiences we target with our campaigns.

AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. 

Sound like a good fit? We’d love to hear from you!